![]() Often, users who have this goal in mind will use search queries that will include phrases like “how to”, “what is”, “where is”, “why do”, and so on. ![]() To Know Something: The user wants an answer to a specific question.These types of searches are dominated by branded keywords, like “Panera Bread in Louisville, KY” for example. In addition, they can be looking for a specific business to visit. To Go Somewhere: The user wants to find a specific site or page where they can get their hands on whatever they may be needing.When users perform a search, they often want… This means they have the intent to find an answer to their problem, or in this case, they want a company, product, or service to help make their lives a little easier. When a person sits down at the computer or grabs their cell phone to use the internet, no matter what phrases or keywords they are using, they are trying to accomplish something. Understanding search intent means you understand HOW consumers are searching for your products and services. Search intent, often referred to as keyword intent, is the ultimate goal of the person using the search engine. ![]() So how does understanding search intent better help you with basic optimization for your Google My Business listing? We know that consumers in Louisville are searching for products and services just like yours. So far, we know it’s important to be found online. Understanding Search Intent: Knowing Your Consumer Sit down, my friends, and get ready to take notes. In order to turn those potential customers into repeat buyers, you have to understand HOW they are searching, too. It’s not enough to know WHY people are searching online for products and services just like yours. This means that keywords that refer to your products and services will match what the user is actively searching for. When optimized correctly, your Louisville business will show up in local search results for keywords and common phrases that fall under the user’s search intent. Google My Business (GMB) is a free, easy to use tool for businesses and company owners alike to manage their online presence across Google Search and Google Maps. I hate to be the bearer of bad news, but if you’re not utilizing Google My Business and basic optimization features for your company, you’re doing it all wrong. If potential consumers in the Louisville area are actively looking for products and services, are you doing everything you can to make sure they’re finding yours? Being found online is hard enough without the right digital marketing strategy in place. Whatever we’re looking for can, quite literally and quite often, be found at the click of a button and delivered right to our doorstep. ![]() This means there are over 3.5 billion searches per day. Brick and mortar stores everywhere, and right here in Louisville, KY have to compete against one another, but now more than ever, they also have to compete with online shopping, retail stores, and other businesses who have taken their products and services online.ĭid you know that 97% of consumers use the internet when looking for a local product or service? How about the fact that there are 40,000 Google searches per second? In a world of ever growing, ever changing business tactics, what are you doing for your business that makes you stand out among the rest? It’s hard enough making your business stand out against the store down the street.
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